Dominion of New York


February 21, 2013

Bargain Shopper: Hunting for Cute Cheap Looks in Park Slope, Brooklyn

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Written by: Shalwah Evans
03. DNA Footwear


or most young New Yorkers looking for chic fashion on a small budget, the holy grail is stores like H&M, Forever 21 and Joe Fresh. They offer trendy goods at a super low cost. But those stores offer such low prices because of the mass production of items, which increases one’s risk of being seen in the same outfit as someone else at an event. Fortunately there are still some less tapped areas of the city that offer stylish digs at a fraction of designer cost. Park Slope in particular has a small strip of stores that not only offers covetable threads, but does it in a personalized experience.

Fifth Avenue in Park Slope literally feels like a small town with its boutique shopping. It’s where a gal can really get prepared for her fashion week rounds. For inexpensive cute jewelry Eidolon is a necessary stop. While dresses and skirts average $140, they’re more for a mom on the run than a young editor running from show to show. It’s with the baubles that you’ll really save, scoring colorful necklaces for $34, handmade earrings for $44 and standout pieces for $68. The occasional straw or leather bag will catch your eye here too. And the friendly circulating staff of featured artisans and designers will keep you coming back to gaze on the old Brooklyn style store finishes and engage in some friendly Brooklyn-style banter.

11. Eidolon

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Jewelry at Eidolon is cute and affordable

If you’re looking for familiar brands, then Diana Kane and Goldy+Mac are your go-tos. Like Eidolon these shops have a laid back vibe with a friendly staff. With a spa-like ambiance Diana Kane offers Pendleton skirts for $179, Moda Spia dresses for $165 and Prairie Underground for various prices. A Maravilla Poncho dress will run you $106, and last you forever. The store sells home goods like oils and straw jewel boxes as well as Armour Beauty’s luscious line of lip glosses for $21.

Goldy+Mac is a very inviting space. The long, sleek shop has high ceilings and an airy feel—and the clothes are a reflection. A young fashionista’s dream, they carry brands like BCBGeneration and BB Dakota. Score a colorblocked BCBGeneration skirt for $30, a luxe clutch for $78, or a pop-of-color belt on sale for $10. Also a haven for jewels (and ultra-feminine dresses), the shop is youthful and energetic. The summer season even promises to bring more alluring pieces.

“Take the cutest things we have in here now and multiply it by 30,” said Alana, the sales clerk.

New to the hood, Poppy keeps up with its venerated neighbors, offering an array of items from lingerie to knitwear, from an amalgam of designers, some high end. A bit pricier in range—a chunky sweater can run you $182 on sale—Poppy houses brands like Elizabeth and James and Free People. But you could make an entire day of shopping here. Its décor is as swanky as the collections it sells, with ecelectic artwork, kitschy plants and vintage furniture thoughtfully placed throughout. Even the fitting rooms are fashionable and comfy. It almost feels like stepping into a boutique on Rodeo Drive, but actually being able to afford something. And if $165 for a Free People sweater is too deep for your pockets, a $38 Poppy bra will get you back in the game.

Before you head home to start putting the week’s looks together don’t forget to complete it from head to toe. DNA Footwear carries everything from Jeffrey Campbell and Lucky Brand for $119 and $229 respectively, to studded combat boots and gummy flats for $45. Whether you’re a glam goddess who loves heels or an edgier gal who goes freaky for funk, you’ll find something to impress you. And if you’re ever in need of a fresh pair of Minnetonka moccasins then you need not look any further. DNA Footwear carries all styles and sizes in the comfy Boho brand.

About the Author

Shalwah Evans
Shalwah Evans
Shalwah Evans is a fashion and beauty writer living in the New York City metropolitan area. After graduating with a master's in journalism from UC Berkeley she covered fashion weeks in South Africa and Japan for various publications. She has been a contributor for the Daily Front Row as well as NBC New Yorks' fashion blog, Thread NY. She also works with Poshly, which hosts the first beauty website devoted solely to giveaways.


New York City Mayor Michael Bloomberg and NYPD Commissioner Ray Kelly, left to right. Photo courtesy of Flickr/Azipaybarah